From Amazon Cliffs to Hollywood Strikes: A Tale of Two Industries

Ah, the dreaded "30-day cliff" on Amazon. You've probably heard the term if you're an author. It's that moment, about a month after your book launch when your once soaring sales suddenly start to dip. Why, you ask? Blame it on Amazon's ever-fickle algorithm that has the attention span of a goldfish. One minute you're the belle of the ball, and the next, you're old news. This is when Amazon ads, specifically AMS ads (Amazon Marketing Services), enter the picture.

Switching gears to Hollywood...sigh…unfortunately not much good news to report. The WGA-SAG strike is still dragging on (Day 127, but who's counting?). I feel a little like a man shipwrecked on a deserted island trying to keep track of the days he’s been stranded. People are sinking further into debt while studios squabble among themselves. It's a mess, and theories abound on how it'll all pan out.

April 7 - 7:30am: Experimenting with tiktok advertising for book sales and other e-commerce. It’s a brave new world the level of data these social media platforms provide. Not just tik tok, but of course Facebook and Amazon
It is very interesting from a marketing and sales perspective (all of which is done in-house) to run split-tests on different ad copy or different videos that cater to the same audience and watch how they respond differently to each. Tweaking ads has become like editing novels and scripts. Looking for the clearest way to tell the story.

5:55pm: In just one day I’ve seen my view count on videos jump by 600%, and I’ve seen site traffic to my website also spike. In terms of conversion to sales, I have to wait for Amazon to update its sales info. I will keep you posted, but off to a promising start.

From Amazon Cliffs To Hollywood Strikes: A Tale Of Two Industries

Expermineting with TikTok Ads